Privacy Policy

Last Updated October 21, 2025

Introduction

The Spirits League Inc. is an alliance of owner-operated, multi-generational beer and spirits distributors with a mission to offer spirits producers an unmatched, brand-building intensity and unified operational coordination across their network. This Privacy Policy describes how The Spirits League Inc. handles personal data that we collect and use for our general business purposes.

Definitions

The types of data we collect and our purpose for collecting it depend on how you interact with us. For example, we collect different data about one-time website visitors than authorized users of our ShopBeer&Spirits online ordering site. We have used defined terms for the different types of relationships to help us explain our privacy practices:

customer means our retailers who sell beer to the public;
account user means an individual who interacts with us as a representative of our customer; this includes administrative contacts such as accounting and billing contacts and users of our ShopBeer&Spirits online ordering site;
“visitor”means an individual who visits our site, our social media pages, our offices, interacts with us at a trade show or other industry event, or communicates with us in some other way other than as an account user;

These words also have certain meanings in this Privacy Policy:

services means our beer distribution services;
“site(s)” or “website(s)” refers to www.spiritsleagueinc.com , and any other website where this Privacy Policy is posted;
“we”, “our” and “us” refer to Spirits League Inc.;
“you” and “your” refer to visitors or account users as indicated by the context.

Data Collection Purposes

We collect personal data for our business purposes:

to operate our site(s);
to improve our site(s);
to market our services;
to manage our relationship with our customers, including account administration;
to provide customer support; and
to manage our interactions with the brand owners of the beer and spirits we distribute.

The Section below captioned, “How We Use Data” explains how we may use different categories of data for each of these purposes.

Data Collection Methods

Automated data collection on our website and online services platform

When you visit our site our servers may capture data that may be used to identify you or your device, such as your IP address, device identifier (including identifiers used for advertising purposes), and information about your device such as the operating system, time zone setting, language setting, browser settings, and browser plug ins. Depending on your device settings, we may also capture general location information, such as city, state or general geographic area, which may, for example, provide us with information on nearby devices, Wi-Fi access points and cell towers. Our servers may also capture information about your visit to our site or services platform, such as the website you visited right before you visited our site, the time and duration of your visit on each page on the site, and your navigation path from page to page (i.e., what you click on). We may also capture data of this type by using cookies and other tracking technologies provided by third-party analytics service providers such as Google Analytics.

Please see How to Opt Out of Online Data Collection below for information on your options to block data collection.

Data provided by you as part of your communications with us

We collect personal data that you submit to us as part of a communication with us as a visitor or account user, such as via chat on our site, email, submission of a web form, telephone, or in person (such as at a meeting, trade show or other event). For example, you may communicate with us as a visitor to obtain more information about our services, or as an account user to request technical support. The communication may include information that can be used to identify you such as your name, job title, job function, the organization you represent, email address, phone number as well as information about your interest in our company or our services. Our request for this information is limited to the extent we it is useful for our business purposes described above, but if you choose to volunteer more personal information than we ask for we will collect that as part of the communication.

Data provided by you or your organization to establish and maintain the Spirits League Inc. account or authorize your use of our services

Our customers are required to name billing, administrative, technical and other types of service and account users who have authority to use our services and manage the customer’s account. We collect the name and business contact information of these account representatives.

Third party sources

We may use third party services to help us associate the personal data we capture about you as part of visitor interactions with personal data we collect about you as an account user. Those third parties may include: public sources, data providers, marketing partners, third-party services, such as social media services, that you use to log into, or otherwise link to, your account or activity on this site. This data may include your username, profile picture and other information associated with your account on that third-party service that is made available to us based on your account settings on that service. You should review the privacy policies of the social media providers as well since your visit to their platform by means of our social media button may allow them to collect information about your activity on our site.

HOW WE USE DATA

This section describes more specifically how our use of the data relates to the purposes for which we collected the data.

Visitors: We use data collected about visitors:

to operate our website – web servers, by their nature, must capture your IP address and information about your browser and device to display our site to you;
to develop our website and product offerings – we may use the information about visitor navigation on our site to help us understand what part of our website and products offerings is of interest to different kinds of visitors so that we can modify and improve our site content and other marketing materials to be more appealing to prospective customers; we may also use the information about your site visits and other visitor interactions to help us measure interest in our services or various features of our services;
to show you personalized content when you visit our site – we may use information about your prior visit to our site to customize your subsequent visits; for example, we may make more visible to you information or offers about products or services that appear to be of interest to you based on your navigation of our site on a prior visit; if you arrive at our site via an advertisement we may use that fact to make inferences about your interests and target content to you on that basis;
to communicate with you as part of our marketing efforts – if you provide us with contact information we may use it to send you communications about our company, our products or services, or related topics that we think you may find of interest;

Account Users: we use data collected about accounts users (alone or as combined with data collected as part of an account user’s visitor activity (such as pre-login activity on the Site):

to provide our online services – we may use login credentials to authenticate individuals as authorized administrative users of our ShopBeer&Spirits online ordering site and their IP addresses to provide the ShopBeer&Spirits online ordering site;
we may use contact information such as your email or physical address to send invoices and other account communications, authenticate individuals who request information or support on the customer’s behalf, and administer the customer’s account, such as processing billing information to complete customer purchases;
to review compliance with usage terms for our ShopBeer&Spirits online ordering site;
to help us develop our site(s)s – we may use information about your use of our ShopBeer&Spirits online ordering site to measure interest in various features, to plan enhancements and new features, and to improve user experience;
to communicate with you as part of our marketing efforts – we may use contact information and information about your use of our services to send you communications about our products or services, or related topics that we think you may find of interest; and
to market our services – if you provide a customer testimonial or other content for marketing purposes we will publish the content with your name or other identifying information that you authorize us to use; if you agree that we may use you as a reference, we may provide your name and contact information to prospective customers for our services so that they may contact you to discuss your experience with our services.

Data Integrity

We process personal information only for the purposes for which it was collected and in accordance with this Privacy Policy. We regularly review our data collection, storage, and processing practices to ensure that we only collect, store, and process the minimum personal information needed for the purpose collected. We take reasonable steps to ensure that the personal information that we process is accurate, complete, and current, but we depend on our account users to update their personal data as necessary.

Disclosure

We may share your personal information with the following parties and purposes and as otherwise disclosed in this Privacy Policy or at the time of collection:

Legal Reasons

When we believe release is appropriate to comply with the law, to enforce our terms of use and other rights, or to protect the rights and safety of others.

This may include exchanging information with government regulatory or law enforcement agencies, or with other companies and organizations for fraud protection and legal compliance.

Protecting Network and Information Security

As necessary to protect our information and systems from unauthorized actions that compromise their security or availability, such as disclosures as part of industry initiatives to identify and block malicious actors.

Sale of Business

As part of a sale or business transaction, including corporate divestiture, merger, consolidation, acquisition, reorganization, sale or other disposition of all or any portion of the business or assets of, or equity interests of Spirits League Inc. or our affiliates (including, in connection with a bankruptcy or similar proceedings).

We may in the future sell all or part of our assets or be involved in a merger or other business transaction. We may provide the company that is seeking to acquire our business with access to personal data as part of their evaluation of our business.

Service Providers

We may use the services of companies like the ones listed below to collect data on our behalf or to help us analyze, store, manage and otherwise process your personal data.

Site providers – third parties that provide services on our behalf or help us operate the Site or our business (such as hosting, information technology, appointment schedulers, customer support, email delivery, consumer research, marketing, and website analytics).
Advertising providers – third-party advertising companies for the interest-based advertising purposes described above.
Marketing or business partners – third parties with whom we jointly offer products or services, or whose products or services may be of interest to you
Advisors – professional advisors where necessary in the course of the professional services that they render to us.

Online Data Collection Techniques

Our third-party analytics service providers provide us with cookies and other tracking technologies that captures data used by them to measure and report statistics about use or our site. Please see information published by Google, Inc. regarding their online data collection techniques: https://support.google.com/analytics/answer/6004245?hl=en#.

How To Opt Out of Online Data Collection

You can manage browser cookies through your browser settings. The ‘Help’ feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, how to disable cookies, and when cookies will expire. You will need to apply these opt-out settings on each device and browser from which you wish to limit the use of your information for interest-based advertising purposes. We cannot offer any assurances as to whether the companies we work with participate in the opt-out programs described above.

Our servers do not recognize or respond to any “do not track” setting you may have in your browser. To find out more about “do not track,” please visit http://www.allaboutdnt.com.

Certain analytics services providers support features that allow you to block data collection via technologies they provide. See their privacy policies and online tracking policies. For example, you can find information of this type for Google Analytics here https://support.google.com/analytics/answer/6004245?hl=en# and here https://tools.google.com/dlpage/gaoptout/ and for Facebook here https://www.facebook.com/about/ads.

Communications Policy

If you do not wish to receive our email or other communications, please send your request to contact@spiritsleagueinc.com

Children

Children are not permitted to use our site or services. We do not knowingly collect personal information from anyone under 18. If you are under 18, do not use or provide any information on our Sites unless you have involved your parent or guardian. If we discover that we have information about a child we will delete that information. If you are the parent or guardian of a child and you believe we have personal data about the child without your consent, please contact us at the address appearing at the top of this page and we will delete that information.

Security

Spirits League employs a number of technological, administrative, and physical safeguards to protect personal data from unauthorized use, disclosure, corruption and destruction. However, security risk is inherent in all internet and information technologies, and we cannot guarantee the security of your personal information.

Data Retention

We retain personal data as appropriate for our regulatory environment.

YOUR RIGHTS

Subject to applicable state law and depending on the state in which you reside, including, but not limited to, Texas, you may have certain privacy rights regarding your personal data. In accordance with applicable state law, you may also have the following rights:

Confirm whether we are processing your personal information, which may include: the categories of personal information we’ve collected about you; the categories of sources from which the personal information was collected, the purpose for the collection, and the categories the categories of third parties to whom we disclosed personal information about you, the categories of personal information that was disclosed (if applicable), and the purpose for disclosing the personal information about you;
Access to your personal information. You may have the right to obtain a copy of your personal information in a portable and, to the extent technically feasible, readily usable format;
Correct inaccuracies in your personal information;
Delete personal information we collected from you, subject to certain exceptions provided by applicable laws;
Opt out of the processing of personal information for purposes of sale, profiling, or targeted advertising.

You may exercise your rights by submitting a request at:

By emailing us at: contact@spiritsleagueinc.com
By mailing us at:

The Spirits League Inc.

2707 N Stemmons Freeway

Dallas, TX 75207

If legally required, we will comply with your request upon verification of your identity and, to the extent applicable, the identity of the individual on whose behalf you are making such request. To do so, we will ask you to verify data points based on information we have in our records. We will work to process all verified requests within 45 days. If we need additional time to respond, up to an additional 45 days, in order to process your request, we will provide you with an explanation for the delay. We will not discriminate against you for exercising your rights. However, some services we offer require usage of personal information, so compliance with your request may impact those services.

In some instances, we may not be able to honor your request. We will advise you in our response if we are not able to honor your request within 45 days. You have the right to appeal our decision to not act on a request within a reasonable time after our response.

You may appeal a decision related to your rights by:

By emailing us at: contact@spiritsleagueinc.com
By mailing us at:

The Spirits League Inc.

2707 N Stemmons Freeway

Dallas, TX 75207

If your appeal is denied, you may have the right to file a complaint with your state Attorney General or other regulating authority; however, we would appreciate the chance to deal with your concerns before you approach these authorities. If you are a Texas resident: www.texasattorneygeneral.gov/consumer-protection/file-consumer-complaint.

MISCELLANEOUS

International data transfers

We are headquartered in the State of Texas in the United States. Our site, products, and services are not intended for and not offered to individuals who reside outside of the United States. Your personal information may be used by service providers that operate in other countries. Personal information may be transferred throughout the United States or other locations where privacy laws may not be as protective as those in your state, province, or country. For the avoidance of doubt, we do not target individuals in the EEA or UK.

Changes to the Privacy Policy

We reserve the right to change this Privacy Policy at any time. If we make a material change to this Privacy Policy, we will notify you by posting it on the site. Any modifications to the Privacy Policy will be effective upon the posting of the Privacy Policy or as otherwise indicated. Your use of the site after the effective date of the Privacy Policy indicates your acceptance of the Privacy Policy that was published on the date that you accessed the site.

How to Contact Us

By emailing us at: contact@spiritsleagueinc.com

By mailing us at:

The Spirits League Inc.

2707 N Stemmons Freeway

Dallas, TX 75207